Immersive Experience
Touring
THE Experience
From early graffiti movements in New York subways to contemporary practices across cities worldwide, the exhibition brought urban art to life through floor-to-ceiling projections, spatial sound, and interactive media. Featuring drone-filmed works by over 60 international artists, the experience revealed street art from new perspectives — how digital tools can transform artistic practice, authorship, and visibility.
Format & adaptability
360° projections, video, sound, and interactive technologies.
extension & activation
Beyond the exhibition, 'Loading' has interactive extensions, including Digital Graffiti. Cultural and lifestyle activations such as street-culture-inspired dining or family playgrounds may expand the experience beyond traditional viewing.
CREDITS
Chief Curator: Christian Omodeo
Audiovisual Design: Mehdi Mejri
Exhibition Conception: Christian Omodeo, Mehdi Mejri, Pierre Zandrowicz
Co-Production: Grand Palais Immersif, Atlas V
STATUS
Produced Immersive Exhibition · Reference Project
