The exhibition drew visitors through a sequence of evocative environments celebrating the history, artistry, and sensorial depth of Chanel’s perfume heritage. Each room offered distinct atmospheres from theatrical welcomes and performative set pieces to interactive virtual reality experiences that let visitors embody the creation of Chanel No.5. Rather than a standard marketing exhibition, it sought to expand the sensory understanding of fragrance through spatial narrative, performance, interactive elements, and emotional resonance, turning scent into a layered experiential journey.